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We offer bags of high creative quality and craftsmanship at an affordable price,
because there are no intermediate costs.

To do this, we have decided to sell directly.
We like being at your side, guiding you in the best choice, listening to your stories and chatting to you.

With our dream, we want to give genuine value to the desire for beauty and elegance which is unique and only yours.

Reserve your bag in advance

All the bags are made by hand, taking the time of artisanal production that we love so much.
This is why not all the bags will always be available.
At times there will be some time to wait, but then you will have a bag forever.

To make sure that you do not miss the new bags as they are made,
register for our newsletter (link at top right of the screen)
to receive exclusive information.

How to purchase


The comfort of choosing wherever you are, getting immediate confirmation and receiving your bag at the address you prefer in a few days! Go to the shop, choose your Pulchra and follow the instructions. You can contact us at any time, if you need guidance with the choice of the colour or the purchasing procedures. It will be an immense pleasure for us to help you!


From 17th to 23rd February you will find us in Via Marsala 1 in Milan.
We are in the heart of the sparkling atmosphere between Brera District and Corso Garibaldi (Underground Green Line Moscova).
You can touch, try and choose your Pulchra. There will be the whole collection in all the colors.

Opening Hours

Monday 17th
2.00 PM – 9.30 PM

From Tuesday 18th to Saturday 22nd
11.00 AM – 9.30 PM

Sunday 23rd
11.00 AM – 2.30 PM

Happy to see you there!



We organize special presentations and private meetings to meet the Biddau Community and share the pleasure of being able to buy the bag in a private and very personal situation.
You can take your bag home immediately*, protected in its very special and exclusive packaging, which is another fascinating piece of history to discover.

* as long as stocks last


In this first phase, the private events are mainly held in Milan and in Lombardy (Italy). If you would also be interested in other places, write to us: we are always available to study new possibilities together.


We organize the presentation of the new collection with you in your own home or in a location that we can choose together, for your friends, your colleagues or your special community.
We will share the Biddau story.
We will spend a few hours together to discover every detail of Pulchra, a creation where it is really wonderful to get lost taking your time and around which it is lovely to tell our stories. We have many to tell, but we also imagine that there is a great deal that you can tell us too.

Contact us to receive all the information by writing to
We will be delighted to hear from you!

Join Biddau's newsletter

Yes, I want to receive Biddau Newsletters to enter the Biddau Community and be updated on events, stories and special offers.

* Let us know where you live and we will inform you of our events and popup stores right in your city or however close to you