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Vita Pulchra Est. Life is beautiful

Life is beautiful, we think so every day.

We also think that every day it is worth seeking out beauty and nurturing it and caring for it. Biddau loves exploring places, loves discovering lost objects, loves bringing people together and loves creating relations that give richness day after day. 

There are so many inspirations and they start from the places visited, from the music listened to, from splendid landscapes that fill the heart, from friends met along this exciting path of ours, and from trunks full of stories.

This is why we have chosen this phrase in Latin as our motto, because it tells us that life is beautiful

This is the philosophy that inspires our story and nurtures our desire to make everyone wearing a Biddau bag happy.

Vita pulchra est means: let’s be contaminated by beauty, wherever it is.

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