Simona Soldaini, a testimonial of Pulchra for one day, has let us enter the magical world of trends. Because this is what she does: sell creativity and inspire the future. But above all, her marvellous energy was literally infectious!
29 ARTS IN PROGRESS gallery in Milan hosted us for a shooting surrounded by beauty. And we have discovered why a fashion photography can become a timeless artwork. And how, with wisdom and love, a gallery has become a vital part of the cultural life in the new Milan.
For Frida Micheli, fashion is fun, a mirror of society and, of course, business. She lives every novelty with curiosity and enthusiasm. And she doesn’t leave anything out, not even the things she doesn’t like. Because even in the ugly there is much to learn.
Valentina, a lawyer by profession, spent a day shooting with Pulchra and between a click and a change of outfit, we chatted about women and work, travelling and how never to betray yourself.