Before Pulchra had its shape, its sounds and its colours, the bag was a shapeless set of leather, velvet, thread and screws.
The words of bags are beautiful, they are rich-sounding, they evoke the smells in workshops and an almost elite knowledge. Forming, binding, drumming. Or base, flap and backflap. Each part has a name of its own. The magic of Pulchra is also found in words.
Designing a bag goes well beyond design. Listening to those who have more experience than you, spending hours and hours next to the craftsman, studying and imagining how new materials can respond and above all, mixing emotion and reason. Chiara Orlandini has drawn on all these ingredients in designing Pulchra, the bag of the first collection by Biddau.