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Chiara Orlandini, the fashion designer who created Pulchra

Designing a bag goes well beyond design. Listening to those who have more experience than you, spending hours and hours next to the craftsman, studying and imagining how new materials can respond and above all, mixing emotion and reason. Chiara Orlandini has drawn on all these ingredients in designing Pulchra, the bag of the first collection by Biddau.

Biddau and the recovery of slow rhythms

This is our philosophy: recovering the slow time when BIDDAU women can wear unique pieces which will accompany them to discover new horizons and immortalizing in their memory and in their spirit those fleeting seconds to take with you and to hand on to future generations.

Niccolò Biddau tells the story of Pulchra

Niccolò Biddau, co-founder of the brand, is a photographer. It was his special way of looking which led him to imagine a bag designed for women who like to stand out from the crowd, but without ever betraying themselves.

The start of a new story

On a boat, in the open sea, it was 2011. We met at a point which we then defined “where the world begins”, peering at the horizon, which then became our horizon.

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